Most spiritual entrepreneurs I know aren’t the noisiest ones in the room, and they aren’t sending out daily or even weekly emails to their tribe either. So how the heck do you put yourself out there so you can be seen and heard in such a noisy environment when you’re the quiet one?
A couple of months ago I asked what topics the members of my Spiritual Entrepreneurs Success Circle Facebook group would love to hear more about. This week’s article is based on one of the responses:
“I saw 2 of my FB friends promote their books ad nauseum. When I see others shouting SO LOUDLY about their message, I get despondent and want to hide in a corner. I’m an author too and I know what it took to write a book. I’m not begrudging their moment in the light… But sometimes it feels like the person with the loudest voice, or the one who can keep shouting the loudest, will “win” the clients/readers. That loud shouting is not my style… So I end up feeling nauseated by marketing messages and don’t feel like competing. I bet you have a word or two about this? I’d love your take.”
Does this sound familiar? I’d say “don’t get me started” but I’m already started lol. I’ve got a few things to say about this! Not only is it not better but I’ve got tips on what really IS better specifically for spiritual entrepreneurs.
WHY LOUDER ISN’T BETTER FOR SPIRITUAL ENTREPRENEURS:
Who actually enjoys going to someone’s Facebook page and seeing nothing but self-promotion? Who likes to get promotional emails every day or 2 from the same person? I know I don’t. Gross! Don’t be that person! Yes, it’s a style of marketing that has worked for a while and still does for some people but if YOU don’t like it, chances are your tribe won’t like it either. The only exception I would say is when you are delivering actual value and not just promoting something for sale.
Word of Mouth is still alive and kicking. Not just the old school way but you can also generate authentic word of mouth. You can ask people who trust and respect you to refer their friends to you. Or when I have a big promotion going on, I often ask friends, clients and colleagues to share for me on social media or in their newsletter. If someone who already trusts and respects you – and even better if they’ve experienced your work – shares your promotional offer on their Facebook profile or Twitter or blog, newsletter etc…. you have a huge advantage! Their tribe already trusts them and they just recommended you. That trust gets transferred over to you.
Don’t promote yourself outside of your natural style. If being louder or marketing more often or really aggressive marketing is NOT your style (and really, who would be reading my newsletter who has that style? None of you! lol!), then don’t do it! If you do anything out of alignment with who you are, the result you’re looking for won’t happen and you might even get the opposite result. Believe me, I’ve done it. And I’m not proud of it. I took my coach’s advice and empathically absorbed their marketing style too, in an email I sent out once. It did more damage than good to my reputation, and when I read it, I thought it was someone else’s email in my inbox and I didn’t like it! lol! Yes, it was that out of alignment with who I am. Don’t do it!
BIG HOT TIP: I get most of my clients even in my smaller programs by talking with people, over the phone. Not gross cold calls to people I don’t know, but people already in my tribe who have somehow indicated (or I have an intuitive feeling) that they need what I can deliver to them. Notice I said PHONE, NOT EMAIL. And I don’t do sales like most people. No pressure, no hard sell, just being of service and helping people to make the best decision for themselves, which isn’t always to say yes to me (sometimes not a fit or not ready).
#TRUTH: Sometimes something you’re offering will take off like wildfire. Treasure and repeat those moments! Other times, you’ll be scratching your head and wondering why nobody is buying. Don’t give up. Be curious. It might be the offering, or could be the pricing, or maybe it’s the marketing. It’s all one big experiment. When something works really well for you, do it again! Less work for you that way. For example, last spring, I sold nearly half the room at a workshop I did into my one-day SWEET Success Experience event. This spring, I’m repeating the same steps as last time, with some additional improvements based on some other strategies that have been working for me, and my short workshop is already sold out with a wait list of about 8 people. I haven’t really started promoting the one-day event but I’ve already got one person I don’t even know who has bought her ticket.
THERE IS NO SUCH THING AS COMPETITION. I’ve never believed in competition and still don’t. You are YOU. Nobody else can be YOU.
Here’s how to create and brand your business so you don’t have to be loud and you will still get seen and heard (by the RIGHT people):
1. Build your spiritual business and message around WHO YOU ARE and where you have been.
2. Promise only that you can take people as far as you’ve taken yourself to get the specific results you yourself have gotten.
3. Put your energy all over it! Put your energy all over your website, business cards, newsletter, conversations, what you’re wearing and who you’re being. Recently a woman came up to me who had never heard of me and she said to me “Are you a drummer?” I said yes. She said “I KNEW it!! I can FEEL that you’re a drummer!!” People also “know” that I’m a healer because I exude that kind of energy, and also because I always wear a medicine bag. The trick to exuding the energy of who you are? You’ve got to get comfortable with being and expressing who you are – and stop hiding your spiritual gifts and yourself under an invisibility cloak.
4. Get support to move past whatever fears or blocks are stopping you from being seen and heard. I’ve noticed that this is a huge key piece for most of the women entrepreneurs I talk to. The fear seems to be so intense that they just can’t do it on their own, and that’s because it extends into past lifetimes and often trauma to the throat (truth) centre. But that doesn’t have to stop you. The thing is, if this is in your way, then it doesn’t matter if you’re loud or quiet in the marketplace. Nobody will hear or “get” you until you feel confident in putting yourself out there. But when you do become confident in being seen and heard, sharing your gifts and charging money for it, you’ll start getting noticed and be able to deal with and happily receive the attention and money you start to get. You’ll be able to network or step on stage or get in front of a video camera or make those sales calls you’re so terrified of. And those are the actions you need to create money in your business and serve the amazing clients you are meant to serve.
If you’re feeling ready to invest in some support in getting over the fears and blocks stopping you from being seen and heard, so you can start that business, finally get paying clients, or step into that new level of YOU in your business, I can help. You can book a complimentary call with me here to discuss possibilities.
Brenda MacIntyre – Medicine Song Woman
If you’ve enjoyed this SWEET Success article, you can go get your free Medicine Bundle for Your Business, and a subscription to my SWEET Success Soundbytes, videos and ezine at SuccessShaman.com. I’m Brenda MacIntyre, Medicine Song Woman. Blessings of sweet success to you. Until next time, or as we say in the Ojibwe language, ba ma pii.