In one of my most popular programs, my Opening the Portal to Your Power Virtual VIP Day, I have a playbook. One of the activities in the playbook is to come up with your Sacred Self-Expression Statement. When I wrote that playbook originally, that was just a fancy word for an awesome elevator pitch.
What I came to realize is that yes, it’s a good idea to work out an elevator pitch. But the main reason to do that is so you’ll never use it.
Let me explain…
One night I was at a social meetup full of random people around my age with random interests. I would say probably 85% or more of those people would be clueless if I were to answer that “so what do you do” question with my usual elevator pitch. Most of them would probably scratch their heads and say “what’s that?”
That night the great experiment began.
Since the whole point was to meet and talk with other people, and we got to interact with and introduce ourselves with at least 30 new people, I decided to describe myself and what I do differently every time. I used my usual elevator pitch. I said “I’m an Aboriginal shaman” (which seemed to get me the most interesting and fascinated leaning in responses). I said I help women to find their voice through drumming and singing. You name it, I tried it. You know what this is called?
I did the same thing at my entrepreneurial networking events too. It was really interesting to see people’s responses in different worlds.
At the social meetups, people “got it” when I said I help women entrepreneurs to find their voice.
At the entrepreneurial networking events, if I said the exact same thing, they automatically assumed I was a marketing coach helping people with marketing strategies. Well, I used to do that, but what my clients appreciate about me the most is NOT that stuff. It’s the shamanic energy work, the spirit-led guidance, the confidence-building that happens, the wisdom that comes through in my shamanic sessions. It’s the drumming, the singing, the inspiration and how I help them to let themselves be seen and heard. It’s the magic I bring.
What I’ve found is, it’s best to start with an actual elevator pitch, so you have something in your back pocket that you can play with and mold into whatever you need it to be in the moment. Kind of like the cheat notes I create for my talks and workshops. Just a few key words or points.
How You Do That?
Say your name and possibly your business name.
Dream up a cool title that nobody else has if you can. Mine is my spirit name given to me by an elder: Medicine Song Woman.
Then say: I’m a [coach, healer etc. – just pick 1-3].
Find a creative way to say: I help [insert your ideal client here] to [result] so they can [benefit benefit benefit].
Then once you get to your next networking event, PLAY with it. Instead of trying to memorize it and get it perfect, try different ways of saying who you are and how you help people.
BIG TIP: Don’t start listing off all kinds of modalities, techniques, certifications and your background. Lead with who you are, not the pile of trainings you’ve taken. First off, most people – and that includes a lot of healers and coaches – don’t know what you’re talking about and don’t care. And secondly, people want to know about YOU and the RESULTS they will get with you, not about the benefits of Reiki or coaching or whatever.
BIG TIP #2: Don’t lead with your elevator pitch or even your elevator UN-pitch. Lead with a question that has nothing to do with “so what’s your business about”. For example, “What other networking events do you go to that you’re really enjoying?” or “What was the best thing that happened to you this week?”
BIG TIP #3: Work on your Sacred Story – your self-testimonial – and once you’re in a conversation with someone who is clearly interested, you can share with them what brought you to do this work, how it has helped you, and how it can help others.
You’ll find it’s really cool using an UN-pitch, and testing out different ways to talk about what you do. Your primary job is to observe and pay attention to people’s responses and have FUN with it. Don’t worry about rejection or people not “getting” you. Be a field scientist. Let it be a fun game. You don’t have to get it “right”. Just notice the key words and phrases that get the best responses. Then you can use more of those words and phrases in your UN-pitch.
You will see anything from eyes glazing over to people falling all over themselves with excitement, wanting to know more. Those are the keepers lol.
What’s your elevator UN-pitch? Post it here. I’d love to know more about what you’re up to.
See you next week.
Lots of Love & Blessings,
Brenda MacIntyre – Medicine Song Woman